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Domain Appraisal
DotMarketValue
The following pricing model, called DotMarketValue™, or DMV™, is the trademarked property of NamesDotCom. Any unauthorized reproduction, republication, or retransmission is prohibited without prior written consent of NamesDotCom.
NamesDotCom has developed a proprietary appraisal process using DotMarketValue. The model is based on the following format:
Pricing Factors
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Scoring Range: High to Low
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1. Revenue Attraction Potential
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1.0 - .9 - .8 - .7 - .6 - .5 - .4 - .3 - .2 - .1 - 0
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2. Top-Level Domain Type
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1.0 - .9 - .8 - .7 - .6 - .5 - .4 - .3 - .2 - .1 - 0
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3. Second-Level Domain Length
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1.0 - .9 - .8 - .7 - .6 - .5 - .4 - .3 - .2 - .1 - 0
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4. Trademark Status
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1.0 - .9 - .8 - .7 - .6 - .5 - .4 - .3 - .2 - .1 - 0
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5. Market Dominance
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1.0 - .9 - .8 - .7 - .6 - .5 - .4 - .3 - .2 - .1 - 0
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6. Substitution Factor
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1.0 - .9 - .8 - .7 - .6 - .5 - .4 - .3 - .2 - .1 - 0
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Pricing Factors Defined:
1. Revenue Attraction Potential: Calculation based on specific industry size.
2. Top-level Domain Type: .com = 1.0 ; .biz = .8; .net = .7; .info = .5 ; .org = .25 ; .us, .cc, .ro, .tv, .md, .to, .ws all receive .20 ; .bo, .co, .do, .fo, .jo, .so, .mo, .at, and .fm all receive .10 ; all others = 0.
3. Second-Level Domain Length: 3 characters or less = 1.0 ; for longer names the more characters the lower the score.
4. Trademark Status: Registered Trademark = 1.0 ; clear search unregistered = .75; etc.
5. Market Dominance: A calculation based on the level of dominance that the domain name / web site has in the particular industry.
6. Substitution Factor: A calculation based on how the base-word(s) of the second-level domain relates to the availability of the similar domain names with the prefixes: i-, e-, web-, and net-. Also how it relates to the availability of the similar domain names with suffixes: .net, .biz, .org, and so on.
The final average score is applied to the highest priced previously sold domain name with similar characteristics.
For a professional appraisal of your Domain Name using this appraisal pricing model please contact NamesDotCom. For a very reasonable fee, $19.95, we will give you an accurate appraised value of your domain name. Two appraisals are free when you become a member of NamesDotCom.
Send your request by e-mail to: customerservice@NamesDotCom.com
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